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When I first heard about a blog, I thought it was for college kids and the younger generation. But today, it has become a necessary evil for business owners. You and your business must have an online presence to get known and have customers call you. Many people feel that the yellow pages are on their way out. I think that depends upon your business and who your customers are. But nevertheless, if you want to attract new customers, you need to be found on the World Wide Web. You can do that when you transfer business online.

A blog for business is the easiest way to do that. Blogging was once used for normal, everyday individuals to share their personal experiences and stories with the rest of the world. Nowadays, blogging has evolved, matured and has been redefined into something more than sharing daily stories and events. It is now a platform that gathers people with similar interests and passion to share knowledge among each other. It's a way for online businesses to connect with visitors, potential prospects or customers on a deeper level, a level that goes beyond just mere buying and selling between 2 parties. 

Transfer Business Online With Information

People are always looking for information. Whether it is to satisfy a curiosity or to have an in-depth understanding of something that interests them, or educates them to be better in something, bottom line is that people are turning to the web to find what they are looking for. And a blog is a great platform for an online business to provide interesting and in-depth information, especially information that appeal to its intended target audience.

There are many aspects, perspectives, news, opinions, concerns, regarding a niche or industry no matter how big or small it may be. By constantly being the forefront provider of information and news regarding your niche or industry, you can build a loyal following of people who will always visit your site to learn more and hear what you have to say. Therefore, the theme, tone and content of your business blog should be designed with your target audience in mind. It must be valuable by your target market, and it has to be something that they can relate with. They will be following you to transfer business online.

Transfer Business Online With SEO

Search engines love fresh, unique and quality content. So you can make them favor your website, (through your blog) by feeding it what it wants through your blog and in the process making them constantly and frequently coming back looking for more. And to put it in simplest terms, when a search engine favor your site, they reward you with better rankings in the search results. And better rankings usually means more exposure, and more exposure means more people will see your site, and when more people see your site, more people will click on it, and that translates into traffic coming into your site.

And if they like what they see (or read) chances are they will be loyal followers or better yet, loyal customers themselves. Your content has to match the criteria standard of the search engines, but the content itself has to satisfy and serve and provide value for your fellow readers. Plus, by coupling social sharing buttons together with your content you are encouraging your readers to share it with their family and friends on their social media accounts. And since search engines like Google have taken your social media presence into their ranking factor, getting your business, content, product or service talked about in the social media platforms will be very good for your business.

Transfer Business Online Shows Authority And Awareness

A blog can really help you to build the awareness of your online business, brand, product or service. Not only that, by constantly offering something of value for your fellow readers through educating them, sharing experience and knowledge, you will be a trusted authority figure (the expert!) in your industry or niche. Gaining trust and credibility is one of the hardest things to gain when it comes to a fresh new online business. You can't rush it when it comes to these kinds of things. Building a positive reputation takes time. But once you establish your business as a credible and trustworthy one that is when your business will start to soar. Plus, there's bound to be competition in your industry or niche, therefore your business blog is a chance for you to flex your muscles by highlighting your expertise and knowledge in your industry or niche.

Also your business blog is great way for you to stand out and have your very own unique voice from the rest of the competition. And if you really can find something unique to provide your customers whom your competitors do not, then more people will come looking for you. The way that internet marketers conduct business is constantly ever-changing and evolving. You want to be the leader of the pack by staying ahead of the competition.

You need to transfer business online.If you are not, your online presence will falter and maybe eventually fail. Look to see what is working in your blog and website. Make changes and adapt strategies that you know will help grow your online business.  Benefits of a business blog outweigh your competition. So get blogging! Do you have a business blog? Tell me about it by leaving a link to it in the comment section below. If you could change one thing about your business blog, what would it be?